Marketing Strategies

The other evening, Christian came into our room telling us that he had an itchy bum. Sure enough, not everything was "wiped clean." So, we got out the wipes, cleaned him off and got out the A+D cream so it wouldn't be itchy or red anymore.

Before we could put the cream on, Christian asks, "Is this the stingy cream???" (Target brand A+D tends to sting.) This was brand-name and so we said, "No, this won't sting." And, we proceeded to put alittle on him.

Almost immediately, he jumps up and yells, "This IS the stingy kind! See! (pointing to the cream) It says right here: Stingy Butt Cream!" (The wipes used previously must've made it hurt a bit.)

Cubby and I totally crack up (no pun intended) and decide that the marketers of A+D must be geniuses because apparently, to one little boy, their product boasts as a "Stingy Butt Cream."